Services

Website design and development

Responsive design for good user experience and better conversions A well designed and developed website is a customised user friendly platform which is a necessity in the internet world; A website is more than just simple messaging put together, it’s about creatively crafting communication to excite customer to call-to-action. It can be considered as the start of the sales funnel, once a potential customer visits the website convincing him/her to buy the product or service becomes easier. So, website design and development is the first step in online marketing. Salaf technocrats has expertise in coding and creating user friendly website with strong messaging, delivered in an uncomplicated, easy to navigate experience. We at Salaf take utmost care in developing websites with inbuilt norms of search engines and accordingly optimize the website to rank better. Salaf is adept at design and development of interactive websites and e commerce site with online transactions. Our technology platform includes All Software Technologies With Salaf, ongoing updations, website performance tests and modifications on the website is a continuous process with great significant value.

Identity design and branding

A unique personality that delivers customer connect Salaf believes a brand to be “a set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another." With us, Identity designing and branding is a process in which various aspects of a brand takes form, like name, symbol, colours, logo, personal messaging to register in target customer’s mind. To standout in today’s marketplace brands have to be built and maintained as they grow to be an asset. Brand identity is a necessity for any product, service or professional leaders to be able to standout amidst all the competition. Building a personal connecting with customers is the need of the hour and a strong persona and message vividly defined and clearly stated builds both recognition and credibility Salaf helps its customers in building a strong and unique brand to reach out to their target customers. Identity design and branding services at Salaf include designing logos, infographics, videos, writing blogs, managing social media presence. With our custom-built branding strategies clients take a step closer to see their dreams take shape in reality.

Marketing Collaterals


a.Brand Communication & PR - Strategically aligning communications across media for brand building.
Salaf understands Brand communications to be an important core activity of every brand. Seamless communication that aims to inspire and engage audience is a highly focussed goal with long term commitment. It demands strategic decisions to systematically aligning the brand messages across mediums with today’s context while delivering it to an audience. PR or Public Relations is a form of brand communications. Maintaining a positive image amongst its public is vital for brands these days. This can be achieved by maintaining healthy relations with the media and customers. PR is all about this. We at Salaf offer PR specialist who seek better insight to our client’s target audience and work towards managing a good reputation and having control over situations.

b. ADS – Print, Brochure, Leaflets and video Persuasive communication for impact
At Salaf, Brand communication formats or marketing collaterals are a defined need that needs a specialist touch. We strive to deliver these persuasive communications for compelling pre determined action. We specialise in different kinds of ads. Print can be newspaper ads, magazine ads, bill board ads etc. We also have well versed graphic designers who specialise in brochure designing, be it corporate document or event promotion or product information leaflets. The visual impact is manifold with video ads, which have gained a lot of attention in this digital era. Salaf’s expert technocrats are trained video builder with the use of video building and editing software who are ready to service your every need.. We are a one stop solution for all your ad needs.

c. Corporate Event Planning & Execution–Crafting tangible brand experience
Corporate events are a race to win customer connect. These live 360 degree experiential platforms are a live wire in this personal connect starved world. However the growth in dimensions of live webinars vs online seminars, podcast and interactions are a growing need that can be successfully planned and executed by us. We help our clients in getting everything right for their corporate events like location, plan budget, plan scope of event and invitees and execution of the event without any hassle.

Online Marketing


Targeted Marketing that delivers
The crux of services at Salaf is online marketing or Internet marketing. We believe this has become imperative for today’s businesses to operate, grow and sustain. Organizations today grow far more swiftly and reach their target audience through a broader range of marketing elements online. The reach is wider, faster and more importantly accessible online. Online marketing has a competitive edge over traditional marketing as it’s highly transparent and traceable. One can track website visits, ad views, ad clicks, time spent on the site, customer area of interest in the site or an ad, bounce rate, maximum product or service buys and various mediums through which customer is landing to buy. As it generates a lot of information about target customers and mistakes come into sight easier than in traditional marketing. Online marketing gives ample opportunities to build and execute marketing strategies that deliver.
a. SEO – Search Engine Optimization. Safe drive for better visibility It’s an organic process to boost the targeted traffic to a website. It includes strategizing and optimizing keywords according to the content on the site. Ranking a website on the first page of a search engine is as important as building the website itself. Salaf helps customers by ranking their website better on Google for specific keywords and optimizing website’s user experience. We also help in identifying prospective leads/customer with the help of analytics and data intelligence.
b. SEM – Search Engine Marketing Leveraging the power of search It’s paid form of online marketing. It includes planning and strategizing online ads, deciding on the budgets and platforms for these ads. It helps in leveraging the power of search engine to reach target customers. We at Salaf help our clients in selecting the right channel for these ads, budget allocation for ads, ad performance and analytics. As we have experts on board, we ensure our clients get maximum ROI on these ads with lesser pay per click cost.
c. PPC – Pay Per Click Media plan that clicks Google Ads are the most relevant and efficient form of ads. Getting your potential customer to land on your site is half the sales funnel which can be easily achieved using Google ads. Also, there are more forms of online ads like Partner sites ads -Banner ads -Affiliate marketing -Retargeting ads -Display ads -YouTube ads -Mobile ads -Mail ads -Social media channel (FB, Twitter, LinkedIn, Instagram) ads etc. Salaf helps you customize and optimize your google ad to reach your quality sales lead, also analyse the ad while its live and tweak it according to the performance is something, we are best at.
d. ORM –Online Reputation Management Experience brand advocacy According to BrightLocal, “85% of consumers trust online reviews as much as personal recommendations”? and “49% of consumers need at least a four-star rating before they choose to use a business.” Online reputation is what customers think of your business. That’s the first hand impression a customer gets when he searches for your products/services or stumbles upon and finds your brand. It is all about managing the reviews whether good or bad. Actively influencing what people think of your brand using paid media and social media is very important. We will manage your reputation for you. That’s the reputation we have built for ourselves.
e. Email Marketing – result oriented direct communication It's the most effective marketing channel, beating out social media and SEO. It helps in direct communication with prospective leads and building business relations with them. It gives rise to a list of potential customers and definite ways to stay in connect with those. Email marketing has an ROI of 4400% as most of the people check their mails on a daily basis. Efficiently planed email marketing strategies tend to work better for brands. It can also be automated using various automation tools and processes which prove to be less time-consuming and result oriented.

Social Media Marketing


Bridging reach with meaningful relationships Facebook, Twitter, LinkedIn, Instagram, YouTube and Influencer Marketing
We at Salaf acknowledge the common growing need to be able to personally connect to your customer and Social media is the easiest and fastest medium to reach your potential customer. Social media is open house for brands to learn from. Customer reactions, reviews can be easily gauged and analysed here. Staying relevant and being at the top of your customers mind is the most important aspect and SMM will help in reaching the customer without any boundaries. Building a real organic relationship with customer is the immediate requirement of the organizations. And to be able to capitalize this relationship in moving forward is becoming the key to success. Also having influencers promote brands and review products and services is new and different aspect of social media marketing. Exploring this to benefit the client and engage the mastered. We help our clients connect across various social media accounts and aid them to build and maintain them. We collaborate and work as partners and deliver on all counts; by being regular on posts, being responsive to their customer queries, attracting new customers with SMM ads, reaching out nook and corner in search of potential clients all this is customised according to the client needs and field of expertise. Influencer marketing is the new wave in the social media marketing and one that will stay for long and has created history in the field of marketing. Brands are using this strategy to reach customers far and wide. Brands these days are using influencer marketing to an extent where local influencers are identified by international brands to market their products and services. Influencer marketing uses social media and content to reach out to audience. It’s a process where influencers promote products or services on their social media assets and get paid for it. It’s found that 49% of consumers depend on influencer recommendations. It’s time for you to go all out with influencer marketing.

Personal Brand Management


Unleashing the power of AI
Personal brand management is fast gaining inroads with every social media user. It has become a major aspect of everyone’s life. Career and business opportunities have seen growth based on the personal branding. So, managing the personal brand is also vital for all of us. Formulating strategies in brand management helps in reaching goals effectively in a limited period of time. Social media and content management play a major role in effectively managing the personal brand. Personal brand management is like climbing the stairs one step at a time, until you reach your destination safe and sound. We at Salaf offer to work on your personal brand, build it, mould it and see it work wonders for you.