A:1. How exactly is digital marketing different from regular marketing? Connecting with customers instantly is digital marketing, regular marketing is where marketers typically place ads and work on increasing sales. Digital marketing is building relationship with customers online and converting these into lifetime customers. Digital marketing is better than traditional marketing because digital marketing has better control on strategies execution, can be easily updated, campaigns can be measured easily, very cost effective. These are but a few benefits to note. We at Salaf are an exciting team of digital market experts to help you.
A:It is said “Internet is where your customers are” With increasing number of people using internet, web marketing has become heart and soul of promotions. Using internet to market one’s business is web marketing. There are a lot of channels to reach right customers online like social media, search engine results, blogs, videos, podcasts, emails etc. Web marketing helps in building a strong bond and connect with your customers, reach a greater number of audiences, can be altered and rebuilt accordingly - at any given point of time, web marketing is strategy driven and results are bold and clear.
A:Once you decide on how you want to go about online with your brand contact Salaf experts for a free website evaluation report. Bingo! Your website evaluation report will have detail note of all the issues your website is currently facing. Our report will give you a clear picture of the necessary actions to be taken to correct the .present course of action and we surely can help you in this regard.
A:A huge part of marketing today is digital. Every company wants to be digital and it has become a basic necessity. Adapting digital marketing is easier but drawing results with less investment needs some tactics and strategic planning. Carefully laid out plan of action is always a better option in digital marketing, so as to reach desired goals. There are various tools that can be used for various aspects of digital marketing. Few specific aspects which are a must have’s in digital marketing strategies are
A:Web design is a process of creating a website that focuses on factors like layout, user interface and visual imagery in order to make the website more visually appealing and friendly to use. Must-haves
A:Ranking in the first few pages of a search engine is very important. There are two ways to achieve this.
A:Search engines crawl, index and rank websites. Referrals from other authentic sites help in getting your site identified by search engine. Content also plays a major role in ranking. Search engines try to find the best possible relevant answers to queries, so websites with right information ranks better. Also, if website is optimized for relevant keywords it ranks better. Google comes up with ranking rules and regulations websites have to be optimized accordingly to rank better.
A:Every business needs some form of marketing to reach target customers and generate revenues. TV ads, newspaper ads, billboards etc are definitely expensive and don’t guarantee the ROI of reaching target audience and that audience turning into a customer of your product or service but in the case of reaching higher number of audience is easier then converting that audience to customer can also be measured and analysed. Measuring marketing strategies is swift and tweaking the ones that are not generating ROI is easier. So, yes internet marketing is cost-effective
A:Social media gives businesses the exposure and helps in spreading the word. It’s a boundary free arena, open for you to reach out to your target audience. According to Statistica, the number of worldwide users on social media is projected to hit a whopping 3.02 billion active users per month by 2021. That's one-third of the world’s entire population. So, what are you waiting for? You have billions and billions of your potential leads out there. It’s time to explore social media now. Salaf can help you with that, talk to our experts today.
A:There are a lot of software’s and analytics tools which help in measuring the success of SMM. Once the end goals for these SMM campaigns are set we can measure the success using the analytics tools which can show the actually performance of the campaign. Having a clear goal for SMM is critical. And once the analysis reports are generated comparing those with your competitors’ numbers can define the success of your campaign. ROI can be measured by customer
A:Digital marketing efforts can take 4 to 6 months to show results. For most of the social media marketing we can see minute reactions by the end of 1 or 2 months. A campaign has to be tried for minimum 3 months for something concrete to show up.
A: (a) Better control of ads (b) Pay when somebody clicks on your ad (c) Increase website traffic (d) Increases visibility of brand (e) Ads are optimized to reach relevant audience (f) Can be altered and optimized based on their performance while the ads are still live. (g) It’s cost effective hence always a better ROI
A:A digital marketing sales funnel is a combination of marketing tactics utilized to generate traffic to your business and nurture them properly to become loyal customers who advocate for your business. Social media marketing is a great route to take to bring customers you’ve engaged with into your funnel and also keep your loyal customers up-to-date on new specials and offers.
A: It’s a statement to get immediate reaction from the person reading it. It is a part of marketing strategy to ensure customer takes a next step in the marketing funnel to respond by taking action. Calls to action work best when they are simple. Don’t let your call to action button to mix up with the content. Overall success of call to action can be measured using conversion rate formula.
A: Identifying typical target customer and tailoring marketing pitch accordingly is critical for the success of internet marketing. Finding target customers is easier once the market is segregated to fit the brand criteria. With a clearly defined online audience, it’s easier to determine the target audience. Peter F. Drucker said, “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
A: Personal branding is like a secret weapon used to build trust with your online customers. It’s like making people talk about you. You yourself become the news for your customers. These days telling story attracts more customers than a professional sales pitch. So personal branding is very important to stand out and make your customers listen to you. Having a positive attitude on social media will help in growing your brand and its association better.
